feedback notes and Plan

Evaluation

Media A2 Evaluation

For my A2 media project I had to create a music video production. The music video chosen was J Cole Lost Ones, me and three of my other peer’s chose this song because we thought it would have a great story to plan behind it. I felt this choice of music was a good one because it was appealing to a target audience that was within our age category of 16-25, being teens our self’s we had a good understanding on what other people our age group liked in taste of music.  

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I realised that certain aspects of our video need to be similar to other established music videos to be able to target our audience we were intending to. In order to this, I had to look at other artists with videos in the same music genre. For example Drake Worst Behaviour. I want to follow these conventions so our video is deemed professional acceptable and recognisable but I still wanted to challenge the forms and conventions in order to convey a strong message behind the video. This would in turn make our video more recognizable, unique and establish our artists profile in a strong, clear way.

As a group we decide the narrative of the story would be about teenage pregnancy because that’s one of the most common problems young teenagers face in suburb London. We identified this feature and decided it was vital that we replicated it in our video. With research and planning we found the perfect song to our narrative fitting perfectly with the lyrics. As well as searching for our song we also had to do some background research on what Rap/R&B music videos look like and try and take some of the convention displayed their and apply within out own music videos so were following the typical conventions of Rap/R&B music. One video we analysed was 50 Cent 21 Questions; this music video had the mise-scene of a rap video the typical clothing a rap video would require such as hoods, big chains and jewelry etc. 

However we did subvert the typical convention of a rap video we challenged it with a style which is still appropriate towards our genre. One way in which we did subvert the convention is through lighting our video starts off with a dark lighting and very gloomy start then starts to get brighter towards the end of the video as it progresses through. This is challenging the convention because usually rap videos are straight forward, seen as a way to express an individual’s feelings and emotion with lyrics. Lighting is one technique I took into consideration when I was creating the video I had to understand that lighting plays a very vital part in how a video is shown because you have to match the mood towards the situation and the narrative so that’s one element I learnt during the processes of creation.

I learnt that planning ahead of production was a very key move because in order for me to understand these conventions and how I could challenge them but still keep it realistic to rap genre I would have to have done deep planning into the genre. That’s why me and my group done questionnaires research analysis on other rap music videos so we get a very good understanding on how we could start developing and constructing our own video to the genre.  

Referring back to Goodwin’s theory about:

  Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

  There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

  There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

  The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

  There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

  There is often intertextual reference (to films, tv programmes, other music videos etc).

   

 We understand Goodwin’s theory of music videos and we try to follow his theoretical understanding of music videos I personally think we applied it into our own music video but of course we challenged the conventions to make unique to the genre.

How effective is the combination of your main product and ancillary texts?
To produce our poster we used the software adobe Photoshop. The design of the poster was inspired by our research into rap music. I looked into poster of rap artists and saw how they laid out their own posters I found out that they keep it very simple with the font and text and also often use dark colours that were a similarity I found when researching posters. I understood these conventions and applied it into our own poster with me and my group member Swaleh we were set the task to do the poster as we delegated roles.

 As you can see we followed the convention with the darkness and also a white background show light and dark because this has a very strong link to our music video which has a lighting narrative to it so we thought we’d continue the theme and apply that in out poster. When taking the pictures for our poster we had a hard time thinking of a pose that would appeal to the video, our first draft was a picture of Swaleh holding a condom however I felt that is was to simple and not effective I understood that it contrasts with the video but it somehow didn’t feel good enough for a front cover that’s when I told Swaleh to go and take another photo. Swaleh then found a pose and background that was appealing, as you can see it looks like a person who has a lot on his mind and looks much stressed. When it came to editing the photo on Photoshop I found the perfect effect to go with the photo the black and white theme similar to the Scarface the world is yours poster, I liked how it was simple one side black one side white which has a lot of meanings depending on what the narrative is so we applied the theme into our own poster and it turned out to fit perfect with our narrative. When cropping and neatening up the edges of the photo we found that the wall comes effective with the image and chose to leave it. We then started to plan out what font we were going to use and we came up with this style:

I chose this font because I felt that it connected with what we are trying to show. Its pattern of curls and twists show the confusion and on going problems and this is why I felt that this font would be a very good one to choose as font.

 In addition, me and Swaleh also recognised we needed a parental advisory sign on our poster due to the swear words within our video.

I had to put this in with the poster because our choice of song has some swearing within it which is relevant as we are targeting an age group that are combatable with swearing.

Because we distributed roles to share out the work evenly because we had a team member that pulled out due to an illness we gave the digipack over to Yasmin and Louise to do in their own time.

What have you learnt from your audiences?

To gather feedback on both my productions; music video digipack and advertisement, I got other teachers and students that I had never met to give feedback and to write a few notes on good point and things we need to improve on, on a sticky note, I did this to see if my understanding of audience’s had been effective; especially in targeting the right demographic. I used this research method because it is qualitative and dichtominous meaning I was able to gather opinions and data through data and opinion. This was effective; a clear difference was shown in each person’s opinion. I chose to use students studying in sixth form because I felt I would be able to gather some more professional constructive criticism by using sixth form students as they are more mature and have a clear understanding on this topic and genre and to understand the generic concepts behind productions. Most of my audience feedback is on video as I chose to show it through video content, because I felt it was easy to communicate and get a message across to them and also it was easy for them to address their feedback as well.

How did you use new media technologies in the construction and research, planning and evaluation stages?

The iMacs were our most commonly used media technology, because they contained all of the software we needed to edit our footage and ancillary texts.
IMovie was used to edit all of our footage for the music video, because it is a fast and easy-to-use program that allowed us to add inserts, text, transitions and effects over various clips of footage. The program also allowed us to speed up or slow down any footage we wanted to, which really helped when we worked on lip syncing the piece. Using it in a pair was a lot simpler than we first thought, because we were able to both view the footage. As I was more experienced with the software, I did a lot of the actual editing, with input from my partner. We were able to make decisions on different lighting effects and text inserts to create a better video.

The iMac also had Adobe Photoshop installed, which is photo editing software. This software allowed us to create our digipack and album in its entirety, and because it was such a fiddly thing to do we were able to take the Macs home work on it at home on the same products. Adobe Photoshop was the main reason that we attempted so many drafts of our Poster, as it allowed us to add many different effects that we wanted to experiment with. The original drafts were a lot less impressive when we made them with simple techniques, but as we familiarised are self’s we Adobe again thanks to YouTube sources we knew more about how Adobe worked, we were able to create a more engaging Poster.

The digital video camera we used was very convenient, because it allowed us to easily record over our useless footage, such as when the lighting was incorrect. It also meant we didn’t have to rewind the tape to watch our footage back, as it was all saved on to the camera’s hard-drive. This also meant that we could import the footage straight from the camera, and didn’t need to look after a tape as well as the camera. It allowed us to import the footage at home and email it to the iMac for editing, which sped up the process massively.

In summary I felt we have done a successive job even though we had a person pull out on us because of illness, we still pushed on as a group worked around it caused all of us to push even harder to get things back on track and to make sure things were going to be done before deadline day, overall everything went to plan and managed to keep pushing onwards though the delays.

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product uses the conventions of a rap video, it also challenges and subverts them. As a way of challenging rap conventions, the female is more aggressive than the male. However there is always referral back to the patriarchy that the rap genre embodies. we developed some rap conventions, which is seen in the video. The male protagonist must always have a solo in which he is talking to the camera. We used this in out video, to ensure we kept some conventions of the rap genre. This is due to our song being a rap song and challenging too many conventions may cause disruption among our target audience, it may no longer appeal to them anymore.

How effective is the combination of your main product and ancillary texts?
Both ,the main product and the ancillary texts, reflect the controversial subject that the music adopts. The images and the video correspond with the theme of the music. They both highlight the subject at hand and reveal the struggle that comes with it. the research that has been done shows that this is a subject that is something that is quite important in society.

What have you learnt from your audiences?
The audience of the rap genre is more varied than it was twenty years ago, when rap became popular. the audience used to be mostly young black boys, who could  relate to the lyrics.Now the audience has diversified and lots of different people listen to rap. Rap music has evolved, the content and the message has evolved to interest the youth of today. the youth of today might not nessecarily like the rap from 10 years ago. The age range that the rap genre is concentrated in remains the same; 16-25.

How did you use new media technologies in the construction and research, planning and evaluation stages?
I used the internet for research, not only for our target audience but for the sensitive subject our media surrounds. I used I-movie for the very first time when creating out music video. I found that i was not very good at the editing process, so i handed that job primarily over to my team mate Abdradi. i engaged myself in market research and subject research, as well as editing when needed. The narrative of the music video was my idea, however we did not stick to the whole narrative. It changed and evolved as we went along due to many different constraints. I learned you have to be pragmatic in order to create the final product.

Abdradi & Saleh Poster

This is our final music video poster

Digipack

Final Evaluation

Final evaluations

 For my Media A2, I decided to select, a promotional package for the release of an album, including the production of a music video, with two other potential products: A poster for the website and a cover for the release of a digital which is the digipak. For the evaluation stage of the A2, I will be addressing 4 main questions:

 

· In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

· How effective is the combination of your main product and ancillary texts?

 

· What have you learned from your audience feedback?

 

· How did you use media technologies in the construction, research, planning and evaluation stages?

 

For my A2 coursework production, I decided to create a Rap music video to J Cole hit tune ‘Lost Ones’. I chose to produce this video with three other members of my group to form a joint project, sharing the typical roles needed in order to make a successful music video. I relied on my research project involving the Sexualisation of young women in the music industry and also how women are portrayed on society. This is all based on the concept of pregnancy and how man tends to give up when they have or made a wrong decision. Teen pregnancy in the UK has the highest teenage birth and abortion rates in Western Europe. As a group we have identify this as a common recurring theme, which is based on the fact, that teenagers might make some mistakes in life. It’s more common in Western Europe because of the limited opportunities that are not given to young adults. We than reached a decision to come up with a music video based on the theme of pregnancy.

 

This is mainly based on the statistic that I have picked out:

 

 

This graph shows teenage pregancy of england and wales of under 18 per 100,000 in 2009 which is the recent update of this theme we will be doin a music video from. The rate is always increasing meaning that some people choose to have babies but others have an abortion.

Through my research, I discovered that different genres of music produce different styles of music video, and therefore the specific conventions of the music video differ according to the style of the music. As the song I chose fitted into the Rap/RnB genre, it was required to research the conventions of this specific genre:

There is a large mixture of narrative and performance.

 

•     ·      There should be a direct link between the performance and the narrative.

•     ·      The lyrics are not directly followed, but instead are manipulated to create a story.

•     ·      There is a relaxed feel to the performance (casual clothing/attitude)

•     ·      Main focus of the performance shots of the singer.

•     ·      A variety of shot types and angles are used (some close ups of the vocalist, some of the MAIN CHARACTER, while there are also long distance shots of the settings) lots of angled shots and very shaky shots of feeling of distress and anxiety creating mood and suspense

•     ·      Making sure the protagonist is seen at all times

•     ·      Arguments and relationship agreements

•     ·      A moral in the end but ours subverts this by having an ambiguous ending

•     ·      Sexual scenes of women

•     ·      Breast and male figure brought to attention

Firstly, I believe the video we produced included a variety of screen-time for performance and narrative. It included fades from the darkened setting of the music video, to the more vibrant appearance of London. We explored more on the lighting and to synchronise this with the narrative.as the song related to the fact that the girl got pregnant and they guy questioning this and reacting in a negative way the music itself was mainly all sadness. We also compared the original looked at the original J Cole lost one video and saw that there is all doom and gloom all the way to the ending of the video. We challenged this convention by making sure we had a date scene in the middle part of the music video. We thought hard on the scenery and were we would take the date scene. The first part of the doomy atmosphere was taken in the house and also out in the streets with the colours mainly dark grayish and a fade grey sky style to show it was a memory and reminiscing scenes and then the arguments being of a strict dark colours. Then we were shooting the date seen it was hard to find a really good day to do it as all the days It was either raining wet and the surrounding wasn’t appropriate for the scene because there was a lot of mud on the floor in the park.so we decided to wait longer to make our date scene look bright and chose a particular good sunny day to go out filming. We also managed to film things three or four times for perfection as the lip singing was off to synchronise it with the music. There was also an ambiguous ending to our music video, which was different and showed how; we challenge conventions by making the audiences choose what decision they should make. In addition to this, the key element was focusing on different locations that relates to our music video.

 When creating the poster and digipak plus the full music video there was an extensive research that we made before we decided on what we should do. For example looking closely at drake and rick Ross and their addition of the poster and other accessories following it made it clear that they always had a main character glamorised in the poster and music video and we followed this convention and incorporated it in our own work. In addition, another convention that was followed was the inclusion of the release date of the album, seen towards the bottom of the advert. This was included so that consumers would be aware of when the product would be released.

 When creating the digipak, again, research was conducted into similar products. We investigated a wide range of music genres, from. We followed some of the basic conventions, in that the back cover listed the song titles, and the front cover listed the band and album title.

I would say that the target audience of our video are young adults, although college/university students would take a preferred reading as the majority would easily be able to relate to the alcohol influenced behaviour, partying and sexual scenes. These are the type of people we are targeting the most as outgoing and are adult teenagers who find themselves living the “wild life”. We know by our research this is mainly people who are living in the urban areas and have a social life of going out and enjoying themselves. However, the video is definitely more glamorous than an episode of Channel4’s Skins, therefore some sexual innuendos are masked, helping to attract a more widely aged audience. I learnt from my research that even female artists with a young fan base in this genre, e.g. Beyonce, allow themselves to be filmed in provocative ways. From the research I also learnt that many famous rapper that are male like to have women to sexualise them and represent them as pretty and sexy however we wanted to talk about more serious issues that are involved in the media but not explored because there is only some common relative videos that we found that can relate to pregnancy and losing a child. I also furthered my investigation by doing more research on Rick Ross and drake who are upcoming rich artist that are male who like to glorify them self’s and talk about money. The other rappers are old time rappers who look more closely at their own life’s and talk about these issues that face them every day and them being 2pac Shakur and Biggy.

My most significant role was actually being the main character in the video, my colleague Abdiradi has done most of the editing and making sure he went out and seen what type of shots we could take. I was also responsible to do 4 takes in the bedroom scene in the beginning of the music video. I was using the technique of zoom in and zoom out and seeing which one suite the music video. The first one that I done wasn’t well crafted because it cut off the top of my head. I learnt from my research that the camera tends to linger on certain parts of the female body for example, legs, chest, bum, eyes and also lips. The lips are the most sensual part of the body and on screen if filmed the right way, can look incredibly sexual. I also had to do the lip singing, which I found the hardest thing to do, and also trying to establish a performance face on as well. Someone miming the lyrics in the video would be off putting and look less professional as everyone regularly hears J Cole iconic voice.

 Having an ordinary girl singing the words and showing her emotions it’s important because the lyrics is sang in present tense and thought it was important to follow this particular conventions. The fact that we had a male character which was me preforming and the girl retaliating to what I said, shows the intense relationship that we had and having two different viewpoints from different characters. The swear word expressed by the female character shows her emotions expressed verbally by the use of the swearword “mother………” We also knew that these swear words weren’t appropriate but because the girls frustrations of him turning his back on her shows that its important to have some bad things said. The close up and the  distance when she shouts "you aint shit nigga"  shows that she’s shouting it out. Therefore, I thought that using just the lips to mime parts of the lyrics looked much more authentic and not showing the whole face. I made sure that we researched different theories and the common theory we related to our music video was Goldings theory which was important in following because it helps the lyrics and music link together.

 The only weakness I found with this was that there were limitations on locations where we were allowed to film, which affected my weekly filming plan because I had to film these scenes on a different date than scheduled.

 

In what ways did I develop forms and conventions of real media products?

 My three products not only used, but developed forms and conventions of real media products.

Firstly, in the music video, while there appears to be a slightly relaxed feel, put across by the clothing they are seen to be wearing, they are not as perhaps relaxed as they may have been. There is still a professional side to their appearance, which can show contrasts to real media products, there is also a music from "Drake Worse Behaviour" which shows that they using a range of clothing and there is a relaxed atmosphere. Although his voice becomes passive and very loud in emphasising some key lyrics our music video took a calm arithmetic tone in the whole music video as the seriousness of the narrative was concluded from the tone from J Cole voice. By seeing Drake who fits in the rap genre with loads of other artist in his music video and he includes them in his joyful music shows that his trying to create a relax atmosphere and fun involved. however our music video was much more serious following our research more on the narrative there is a lot of sadness on the things that the girl says and much a regret feeling on saying them because of frustration and the time of the event. So we thought it would be best to just wear casual clothes of jeans and instead of a shirt a jacket and a jumper.

Another thing which we followed that is seen in all music videos that when the pace of the music in the middle fasten is evidently down to the characters feeling the need to say everything quick or relaxed to create a atmospheric vibe. we also showed that the female character looked out of breath saying all that she wanted to me (main character) to show her rage on what I have said to her based on the lyrics. Therefore we used this technique to speed up the scenery and to show the same type of emotions as seen in j Cole lost ones original video, as we didn’t want to get rid of that feeling of anger from the female character.

Another method in which my music video developed conventions of real media products, is the use of the lead singer in the narrative. This helped create an emotional link between the audience and the characters involved through the music video. This is created through the initial sequence, the scene involving the mobile phone being hold and her shouting on the phone is significant because it shows her anger and the audience can identify immediately who shes talking to.this is because we can see the main character from the start till that part so the audience already understand what he has done therefore it was particularly affective to do that scene in the middle of the music video so that audience don’t get confused.

 

For the poster, we included the restriction "parental advisory for explicit" lyrics to warn this is only for adult teenagers and that there is some language that could be inappropriate.This is crucial thing to put on the music video because it shows straight away that who our target audience is based on. Also me and Abdradi made up a Logo that was necessary for our music video which was placed at the top right hand corner to show professionalism and that the poster is from a company name.We also had just the male character on the poster because me and colleague Abdiradi research more on different posters.

 

 THE ORIGINAL POSTER (RAP GENRE) TO MY ORIGINAL DEVELOPED POSTER

 

 

 The face in the middle and the clothes black similar which we stacked with plus including the j Cole poster which was including the background wall.the only thing we changed is that we didnt show the full facial experssion ebcause we wanted to show the audeincence that the main character is thinking about his actions and when they listen to the music they can understand how he was feeling. That serious face on was always important expecailly when the narrative is serious because it relates to the music.also the parental adisory we put in in the left hand corner insted of the right to bring the image out more and as the background is white we thought it would look much better n getting people attention

 In What Ways Did I Challenge Forms And Conventions Of Real Media Products?

 In some ways, as well as using and developing forms and conventions, the music video i produced challenges forms and conventions of real media products. I felt this allowed my piece to be quite conventional to the Rap/RnB genre, but also allowing the piece to be unique and challenging to create.

In the performance part of the production, as there is shots of a date scene showing that there is also happiness in our music video. The reason we chose to put the date scene Is to challenge the conventions of other music video that are telling some serious situations or problems but to show that there isn't just hardship on deciding a decisions theres also positives in it. 

 

Another convention we subvert was leaving the ending ambiguous with me hugging the girl to let the targeted audience choose what to decide If they were in that situation.whereas the j Cole lost one it was just of a blank image of hims facing away from the events front of him and at the school nursery.this can be seen at this stage of the video.

http://www.youtube.com/watch?feature=player_detailpage&v=y-vQ_VsTkn0#t=241

another way we have challenged the conventions of the use of slow motions shots to show that more of the action rather than just the story flowing all the way through. In other music video of rap and RnB they tend to not use slow motions shots and rather just show the action from the time.we thought also the slow motions chose in the end when I putting my hand down and I'm too late to arrive shows that I regret what I have done and the audience could sympathise with the main character rather than criticise him all the way that he does understand what his actions led to.

Finally we also managed to use flashbacks particularly right in the beginning of the video to show that all the good memories and me looking up the sky remembering the good times.this is not evidently scene in many rap RnB music videos as their main focus is on the lip singing and getting straight to the story.we used this because we knew in our music video it has a long intro and therefore we manipulated this intro by using it to show the good memories and all the fun stuff we were doing.this was key to telling our story throughout the music video as we wanted to show the opposite of being depressed and sad.

 How Effective Was The Combination Between The Main Product And The Ancillary Texts?

 I believe that there is an effective and clear combination present across the three products. The combination between products helps improve the exposure, as the public would see the the certain aspects that are spread across the music video, the poster advert and the digipak, helping to create an identity to which can be recognisable.

When examining how effective and clear the synergy is between the products, I believe there is a strong connection between the poster advert and the Digipak, as both contain images of the main character at the front cover and front page. This would allow the products to stand out when released to the public, and would allow for instant recognition of the male character as the main character. 

In addition to this, the lyrics and the main song type is also shown so people know what the music is about.

From being shown in great quantities during the music video, to being present on the poster advert and inside the inlay card of the CD. Having the main character seen even in the inside layer of the CD is showing how important and influential he Is in the music video.

Furthermore, the font that was used across all the three products is very similar to one another. The positives of this is that this, again with the previous points, the font is stylish linking to the type of RnB genre that J Cole comes around and his stylistic way. It involves a female point of view in the music video we decided to use a stylish font for the poster to reflect this and to make it stand out attracting teenage females. The main product being the music video and the poster plus digipak had a direct link because of the use of main character and colour scheme of black and grey with white added. There is also the title being shown

However, there is a slight aspect to which the combination between the main products and the ancillaries is less clear and perhaps less strong.

For example, the use of main character through the two ancillaries helps create an identity. Although they are completely different , there is still a distinct feel that they both come from the same background. However, with the exception of the song title itself, there is no presence or mention of any form of showing that the video is redirected to someone else as J Cole done the video for the respect of his mate. The other thing we might and should have added in the beginning of the music video we should have added the title of the song and the end putting the accreditation's of the producer making it more professional and easy to identify. This was a major downfall for our music video because it just started with the performance making it harder for our target audience to know the title of the music video.

What Have I Learnt From The Audience Feedback?

 The Positives Of The Music Video:

 Adults and teachers feed back

•     The “happy sunny scene was excellently acted”

•     The initial shot of the pond scene and showing the establishing shot of the area “unconventional but works very well”.

•     The slower scenes and the pace of the music very good

•     The “perfomance from the actors were realistic and performed amazingly”

•     Near the ending the “reversed scene was understandable”

•     The angles that are used throughout the performance are “very varied and creative”.

•     The cutting and setting really good

•     Black and White colour nicely used

Teenagers 16-19

•     The casting “for both performance and narrative are very strong”.

•     The lighting used is “exceptional” for the date scene

•     The contrast between the “dark colours used in the beginning and the locations of the date scenery was well placed”

•     Story being “authantic and believable”

•     The “lipsining was tight and synchronised with the song” plus the slow motion used was effective

•     The music video “flows very nicely” as a piece.

•     “The isolation's of the main character in the beginning was very good editing”

•     “Very good start and controversial to the ending”

•     The "duck scene and them swimming really beautifully crafted"

•     The "fast pace going walking around really well edited"

The Negatives Of The Music Video:

Adults and teachers

•     Some “rapping out of sychnronize”

•     Could have used the tripod for sharp focus shots

•     Making sure the beat matched performance

•     The pace of shots could be quicker at some parts.

•     Little bit repetitive

 Teenagers 16-19

•  
• •    ·      “Bad boy not bad enough”
• •     ·      More “actions happening”
• •     ·      More “slow motions could be used”
• •     ·      Hard to “identify the ending”
• •     ·      “More serious faces used”

 The Positives Of The Poster:

 Poster Feedback from adults

 

•     ·      very good “dark” affect well used

•     ·      the “setting and the background of the wall good”

•     ·      stands out by using “black and white”

•     ·      the placing of the “main character in the middle a good place”

•     ·      image “large and effective”

 

Poster Feedback from teenagers

 

•     ·      the “pose” is very good

•     ·      the font style is very effective

•     ·      nice layout

•     ·      nothing seems cramped and out of place

•     ·      well cropped and is very professional looking

•     ·      can see the main character

•     ·      not complicating

 
However, as with any media product, there are negatives.

 The Negatives Of The Poster:

Adults feedback

•     The “black In the poster is too dark”

•     Could have shown the “face of the character better”

•     “More colours used”

•     Could place the “logo elsewere”

Teenagers feedback

 •                 ·      colours too “dark”

•     ·      more “bright colours could be used”

•     ·      a “slogan” maybe

•     ·      “More facial expression”

•     ·      “Clear face could be shown”

 

Through hearing the audience feedback, I have acknowledged that there are some aspects to the three products that may not have worked quite as well. In areas where I thought the products excelled, I have realised that these features may not be to the liking of some sections of the audience. It was important for our music video to be analysed and commented on by teenagers and also adults to see what suited them and compare the two to see if our research on target audience of 16-19 was relevant.These are important feedback that we feel could help us develop an even better music video with more research. Having seen the feedback from the two different age groups I felt that it was more relevant for the teenage group that we have target as the story seem to be more of the same level to them and they can sympathise with the characters in it. with the ambiguous ending this is also crucial for the young teenagers to decide what choices they could make in life.

 

What Technologies Did I Use For The Planning and Research Stages?

 During the planning and research stages of the production, various different technologies were used.

Firstly, in order to decide which song would be the basis of the whole three products, we had to do extensive research into various music genres. In doing this, mp3 players were used to listen to various music tracks (e.g. Akon Lonely and Ja Rule). Computers were also used to research similar music artists to the one’s that we had on the mp3 players (using websites such as Last.Fm).

Computers were also the main technology used when researching into album covers and poster that had been produced. Additional research into digipaks was undertaken by the group looking at existing CDs which were owned.

The others is shown from our research and our blogger from different Rap artist such as Rick Ross and Drake and also we had to look more on what their CD covers were in order to understand more of the common conventions used.

 
What Technologies Did I Use For The Construction And Evaluation Stages?

 During the construction and evaluation stages of the production, there were a vast different forms of technology used to create the music video, the poster advert and the CD digipak.

During the construction of the music video we used

•     Camera - To film the music video.

•     I Movie Maker - To edit the raw footage I had filmed.

•     Audacity (Digital Audio Editor) - To upload the mp3 file to CS3.

During the construction of the poster advert…

•     Iphone 4s - To take a picture of main character.

•     Adobe Photoshop CS4 - To produce the poster.

•     Google- research more on different posters

•     Online Logo Maker- to create our own logo
 

 

Using Facebook,Twitter and Instagram to post our posters and music video. These social network helped us get constructive feedback and helped us with the ancillary text . It allows us to improve on our work by comments on people we know and get feedback from different age groups.With the digipak we had a member in our group research and do it and I was doing the poster as we feel it was needed to give a fair chance of main music video and the ancillary done by all of us as a group. Using youtube is important because youtube helps has to upload the video.

The end……

During my evaluation stage I used and research how to tackle these questions so I could know how to answer each question. In doing this it enabled me to know how to structure my evaluation and comment on different aspect of my music video and the anicliary task. The evaluation has helped me make some major changes to our development of our music video. Overall I feel the whole project that we worked on was a success however our timing was slightly of the board but we recovered well as a group as we lost a member due to illness. My performance in this whole project was done professionally and I acknowledge the support given by my colleagues who encouraged me to re-film some parts that I felt were necessary to put on but they saw otherwise. It was a great experience as there was lots of disagreement for example, when coming to the editing stages some of the parts were not relevant but others disagreed to this statement however there was a great togetherness that pushed us to the end and having dedicated roles for each group member made it easier to combine the research with our final result of the music video digipak and the poster.