Target
Audience
Our
music video will be aimed at teenagers, who are up to date with the trends.
They like rap music and sex. The way they dress is influenced and encouraged by
their favourite artists and society as a whole. This is what a typical person
in our target audience would wear and from this we can determine what social
class they are from. I have divided our
target audience into race and gender
From this we
can infer, an upper working class young black boy. He wears expensive clothes
and has expensive things but the way he presents himself reveals working class
roots. His baggy trousers are a convention in black youth culture which stemmed
from prison. His hat is pulled low on his face to hide it. His ‘sleeves’ of
tattoos, show a rebellion against his parents’ culture- as that was a deviant
act. However in today’s culture and society it is more accepted. His family may
have more money than the average working class family, but the way he has
chosen to dress highlights his want to stay in and amongst the working class.
This highlights the Media’s dramatization of the working class and the effects
of it. His unwillingness to show his face also derives from gang culture. It
makes a person anonymous. Anonymity plays a huge role in today’s youth culture
as a whole. This is because we live in the era of social networking, which
highlights a person’s private life, however anonymity is paramount in the
barrier of classes. The police are especially badly regarded by the working
class and are seen as of a higher class.
From
this we can deduce, a working class white boy. The tracksuit he is wearing does
not match which denotes blasé feelings towards his outward appearance and how
people/ society see him. He is wearing a hoody- which in youth culture of today
is synonymous with deviance and criminal activity. This and the cap will be
used to obscure his identity if and when needed. His trainers are not discernible-
this shows how much money he has compared to the ‘black boy’. He has slits on
his eyebrow which derives from gang culture, the same as the use of hoody’s and
caps.
From
this we can denote how much influence sex has on female youth culture. Her
belly and navel are on show as well as her shoulders and arms. The top she is
wearing emphasises her chest. This is done to entice men, all the skin she has
on show is keeping to youth culture which is accentuated by the male gaze which
appears heavily in most TV shows aimed at the demographic this girl belongs to.
Her jeans are low on her hips and tight which stresses her hips and thighs.
This is done to subliminally hint a woman’s fertility to men. In black culture,
especially youth culture, it is paramount for a woman to have big curves; as
opposed to white culture where size zero women are the picture of the perfect
woman. Her long hair which is most probably weave or a wig, as is the norm for
black culture, is a testament to her femininity. A woman with very short hair
goes against norms in both cultures and is usually associated with lesbianism
and masculinity. The cartoon was used as this is the only representation of a
black girl that fit into the stereotype we needed.
From
this we can observe a young white girl wearing clothes that is expected of her
by her peers and in a greater respect; society. Her bra and all the skin on
show, highlight the over sexualisation of women in today’s culture. The
cigarette in her hand is a social norm and not smoking subverts society’s
conventions. Her blonde hair is one of the customs of beauty in white (youth)
culture. Her flashy jewellery is supposed to highlight her wealth. Behind her,
is a job centre sign, this is also a norm in today’s youth. A custom of today’s
youth culture is to ‘get something for nothing’, hence the jobcentre- where
people go to get money while not at work. A surging trend amongst lower working
class white girls is to get pregnant young In order to obtain a house from the
council. This not only increases the number of single parents but also the
amount of children raising children. This is detrimental to society as it does
not allow or sometimes forces a person to become an adult. It has also shown
evidence of being a cycle; when a girl gets pregnant at sixteen while not in a
steady relationship and with no further input from the biological father; the
child born from this will also have children early. Premature adulthood and
delayed adult hood which are the results of this prove to be adverse in the
progression of society as those who have premature adulthood will negatively
impact their child which in turn causes them to suffer from premature or
delayed adulthood. This is most common with females as the birth or imminent
birth of their child forces them to address issues they would not have had to
address until later age. Delayed adulthood is the inability to accept
responsibility for yourself and others around you and is very common amongst
working class males who have a single mother.
