Target Audience

Target Audience

 

Our music video will be aimed at teenagers, who are up to date with the trends. They like rap music and sex. The way they dress is influenced and encouraged by their favourite artists and society as a whole. This is what a typical person in our target audience would wear and from this we can determine what social class they are from.  I have divided our target audience into race and gender

 

From this we can infer, an upper working class young black boy. He wears expensive clothes and has expensive things but the way he presents himself reveals working class roots. His baggy trousers are a convention in black youth culture which stemmed from prison. His hat is pulled low on his face to hide it. His ‘sleeves’ of tattoos, show a rebellion against his parents’ culture- as that was a deviant act. However in today’s culture and society it is more accepted. His family may have more money than the average working class family, but the way he has chosen to dress highlights his want to stay in and amongst the working class. This highlights the Media’s dramatization of the working class and the effects of it. His unwillingness to show his face also derives from gang culture. It makes a person anonymous. Anonymity plays a huge role in today’s youth culture as a whole. This is because we live in the era of social networking, which highlights a person’s private life, however anonymity is paramount in the barrier of classes. The police are especially badly regarded by the working class and are seen as of a higher class.

From this we can deduce, a working class white boy. The tracksuit he is wearing does not match which denotes blasé feelings towards his outward appearance and how people/ society see him. He is wearing a hoody- which in youth culture of today is synonymous with deviance and criminal activity. This and the cap will be used to obscure his identity if and when needed. His trainers are not discernible- this shows how much money he has compared to the ‘black boy’. He has slits on his eyebrow which derives from gang culture, the same as the use of hoody’s and caps.

From this we can denote how much influence sex has on female youth culture. Her belly and navel are on show as well as her shoulders and arms. The top she is wearing emphasises her chest. This is done to entice men, all the skin she has on show is keeping to youth culture which is accentuated by the male gaze which appears heavily in most TV shows aimed at the demographic this girl belongs to. Her jeans are low on her hips and tight which stresses her hips and thighs. This is done to subliminally hint a woman’s fertility to men. In black culture, especially youth culture, it is paramount for a woman to have big curves; as opposed to white culture where size zero women are the picture of the perfect woman. Her long hair which is most probably weave or a wig, as is the norm for black culture, is a testament to her femininity. A woman with very short hair goes against norms in both cultures and is usually associated with lesbianism and masculinity. The cartoon was used as this is the only representation of a black girl that fit into the stereotype we needed.

From this we can observe a young white girl wearing clothes that is expected of her by her peers and in a greater respect; society. Her bra and all the skin on show, highlight the over sexualisation of women in today’s culture. The cigarette in her hand is a social norm and not smoking subverts society’s conventions. Her blonde hair is one of the customs of beauty in white (youth) culture. Her flashy jewellery is supposed to highlight her wealth. Behind her, is a job centre sign, this is also a norm in today’s youth. A custom of today’s youth culture is to ‘get something for nothing’, hence the jobcentre- where people go to get money while not at work. A surging trend amongst lower working class white girls is to get pregnant young In order to obtain a house from the council. This not only increases the number of single parents but also the amount of children raising children. This is detrimental to society as it does not allow or sometimes forces a person to become an adult. It has also shown evidence of being a cycle; when a girl gets pregnant at sixteen while not in a steady relationship and with no further input from the biological father; the child born from this will also have children early. Premature adulthood and delayed adult hood which are the results of this prove to be adverse in the progression of society as those who have premature adulthood will negatively impact their child which in turn causes them to suffer from premature or delayed adulthood. This is most common with females as the birth or imminent birth of their child forces them to address issues they would not have had to address until later age. Delayed adulthood is the inability to accept responsibility for yourself and others around you and is very common amongst working class males who have a single mother.