Textual Analysis + Genre Research

Textual Analysis

In this music video we discover many elements of fame. This is hugely done by the colour scheme and also the use of custom. With the shots varying and angles of shots changing from different aspects. Hot new hip hop r and b RnB mix tape rap techno and n featuring ft. Dj Khaled usher young Young Jeezy rick ross drake fed up full version full song track hit 2009 all new hits top songs song best better remix 100 50 25 music video major.

As a collective audience we have been placed in a fantasy world where there is a chase going ahead and the person is running away from a group of dealers. The glamour’s cars and other objects such as a gold chain are significantly important in grouping their target audience of at the age of 19 or over who are rich. There is also boats and air planes and these are seen to be expensive and very valuable however they are still used in this music video to extensively show that everything is affordable for these rich artist.

There is also a beach place glorifying happiness and relaxation and complete pride and then there is the contrasting settings where there is the negative part of being happy which is dealing with the dealers and this counts as doing something criminal in order to successful.

The story of this music video that features rappers such as usher and DJ Khaled is exploring the fundamentals of having money and were it can get you in the future. The story it shares is a person who is a dealer and has a suite case full of money ready to agree a deal with the Chinese federation to increase his wealth. However the deal doesn’t go ahead well and there is a disagreement and a fall out between the two main characters the dealer and the Chinese federation leader. Then there’s chaos and everyone starts getting angry and there is some sort of shootout. But the dealer escapes miraculously and carry’s on to show off his fame by escaping with a well-known branded car costing over 15000.

In this video there is a well-structured plot and story line that follows the structure of the equilibrium and then there is chaos. However some of the lyrics don’t relate back to the music video which suggest that Goodwins theory may be irrelevant in this case as their real focus is fame and money.

For example in the beginning when the character goes in to the restaurant of the dealers it has a low angle shot and the misce on scene also shows the place he is entering. This is very important as it foreshadows the events that are going to happen later on in the music video. It could also suggest the unfamiliar place that he is going where it could be new to him as his looking around.

In a particular part in the end the theory of Goodwin's is put in action just when usher does the chorus and says “I got my team” suggest that his got people to help him through the struggles in life and there are a unit which is shown in the video evidently.

There’s also foreshadowing of a scene in the beginning of a close up on DJ Khaled saying “I’m fed up” and repeating it till in the end and completely ignoring instructions and choosing to escape with the money.

 

Overall as a result the music video persuaded the targeted audience to make their own choice in live however it has been done in a negative way as the story is very intriguing but shows crime and bad behaviour that is unnecessary. In other ways it could attract the target audience of adults to make their own desicon  so that they don’t get fed up in life and enjoy all what life brings to them but if they were to target young teenagers the story wouldn’t be appropriate as it involves stealing and dealing with other dealers and therefore encouraging them to make rational descions.

Genre Research

More than a century before rap exploded o­nto the American music scene, West African musicians were telling stories rhythmically, with just the beat of a drum for accompaniment. Meanwhile, folk artists from the Caribbean Islands were also telling stories in rhyme. Indeed, these singing poets from Africa and the Caribbean lay the foundation for modern-day American rap music.

Rapping essentially involves the speaking or chanting of rhyming lyrics, often set to a beat. The rhyming created by rappers is considered by many to be o­ne of the most sophisticated styles of poetry. What’s more, these rhymes often address provocative subjects such as sex, violence and socio-political issues.

Rapping first gained popularity in the U.S. in the 1970s as a kind of street art, especially among African American teenagers. But it wasn’t until 1979, when the Sugarhill Gang released their breakaway hit, ‘Rapper’s Delight, that record producers took notice of this emerging musical genre. O­nce they did, numerous rap acts, including Run-DMC and N.W.A., surfaced, and rap’s audience began to swell. It wasn’t just African American male rappers getting in o­n the act, either: By the 1980s, white rap bands such as the Beastie Boys and female rap bands such as Salt-n-Pepa were reaching the top of the charts.

By the 1990s, rap matured from an old-school-style – which was based o­n relatively simple lyrics – to a new-school-style, which was louder and included more complex lyrics. Artists such as The Notorious B.I.G., Snoop Dogg and Tupac ruled the charts during this time, as did Eminem – o­ne of the most popular white rappers of all time.

Rap has stood the test of time and its popularity rages o­n with today’s artists such as 50 Cent, Ludacris and Jay-Z churning out hit after thought-provoking hit. The beat truly does go o­n. 

In these early century the rap music was known as the industry of poetry but however many rappers had essentially established them self’s to be amongst the best on telling their live stories. Some would tell stories in scenery and show off their magnificent talent by producing a music video that relates back to their memories as a young boy (2 Pac). Others would elaborate on themes such as family and the consequences of living in poverty or glamorous fame in a more empowering way to determine their power in the music industry such as Notorious B.I.G.